Viral Marketing (Digital Word of Mouth)

The word ‘viral’, dangerously close to ‘virus’ sounds like something you’d rather avoid. Nevertheless, a virus is something that grows exponentially in the right environment and that is the point of ‘viral marketing’. It takes your message and powerfully and quickly spreads it across the Internet, just like the age-old concept of “word-of-mouth“, but in an electronic context. Any marketer worth his salt knows that referrals are the most powerful marketing tool available. Viral marketing extends this into the digital domain by harnessing the electronic connectivity of individuals to spread your message.

We can help you put the correct ‘viral marketing’ strategy into place, targeting various individuals that are guaranteed to pass on your marketing message to others. As your message spreads like a virus, rapidly multiplying, it will grow in exposure and influence.

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