Search engines are the source of the vast majority of sales traffic. There are millions of searches being performed at any given moment, and not being visible via search engines does little to help your site. By utlising our services, we can help you secure your eMarketing strategy using SEM to lever your brands presence.
Search Engine Marketing involves using a combination of paid and organic, or natural, search tactics and serves to bring in traffic to your site. Using a variety of tactics, our team creates a strategy unique to each campaign.
Comprised of Pay Per Click advertising (PPC) and Search Engine Optimisation (SEO), SEM is one of the most effective ways of generating traffic.
The sponsored adverts listed at the top and to the right of the search engine results pages (SERPs) are the PPC results. The Search engine displays the ads in response to the initial search query and the advertiser only pays once the ads are clicked on. This makes PPC an efficient way of advertising, even for smaller businesses.
Using simple principles to create a logical information structure, SEO is all about layering your content in such a way that it makes sense for automated search engine spiders and is easy to digest by human users.
Using PPC and SEO together, can have a big impact on your SERPs. PPC often breeds immediate success, but SEO is an ongoing process which requires a keen eye and hands on tactics. This is where we step in.